What is up with Apple TV?

I’m really disappointed in my Apple TV.

I bought my Apple TV about 3 years ago.  I bought the original 40GB version.  I can’t say I waited in line to buy it, but I bought it a day or two after launch.  It was a crazy time in my life…  I was excited by all things Apple, and to me they could do no wrong.  I’ve been trying to ditch my cable TV for years now, and I thought Apple had the magic formula for doing it.  Boy was I wrong…

I hooked up my Apple TV and used it for about 3 weeks off and on, and then it pretty much went into my pile of unused electronics (which is pretty big, believe me).  I brought it back out when the 2.0 software came out and again when the Boxee beta happened.  Once I read about the Boxee beta, I started down the path of hacking my Apple TV (a path I take with all of my gadgets once I’m bored with them).  Luckily the Apple TV is easy to hack.

So here I am, looking at this Apple TV in my pile of electronics when I read about the 3.0 software.  Eureka! I think.  Did they add Netflix integration?  Can they stream from ABC.com, Comedy Central.com?  Did they open it up to allow viewing of different formats from directories on my Mac or PC (DivX, etc)?  Rhapsody integration?

Oh, it’s just a new interface for the same stuff?  Ok, I guess I’ll just unhook it again and wait for the next version…  Or, I can sell it to pay off my iPad?

My question to Apple is ‘why’.  I think the high level pitch of ‘bringing iTunes to the living room’ is a great one.  However, not only could it do so much more than it does, but there are tons of other options out there.  For crying out loud, the Roku box kicks Apple TV’s ass in all regards!  Netflix streaming alone makes the Roku a much better purchase (at only $100).  Plus, it can do Pandora, stream live news channels (albeit from irregular sources) hook into MLB.com and more.

And don’t even get me started on the media capabilities of my Xbox 360 or PS3 with TVersity.  Stunning, to say the least.

So, Apple, why do you even keep this thing in your inventory?  Is there a promise you’re planning on fulfilling at some point?  Or are you just going to keep it around and ‘see what happens.’  I almost feel ashamed for buying the thing.  You know, building this thing took resources from the planet and people had to assemble it!  At this point it seems like that work is for nothing.  Furthermore, Apple TV is nowhere to be found on your main site, and I actually only found references to it in the store.

If you’re so focused on making the iPad a ‘media consumption device,’ then the least you could do is assign the same goal to Apple TV.  Last I checked, the TV in my living room is almost completely dedicated to media consumption!  And you’ve got a piece of hardware that works great with it.

Apple, please either make this device what it should be or just cut bait.  I need to shrink my pile of unused electronics, and I would rather use it than get rid of it.  Maybe I need to have a yard sale…

Robert.

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